Techcrunch has an interesting post about a new service called Payperpost. This service is a marketplace that will connect bloggers with advertisers that want to promote their products throught blog entries. This will obviously bring a lot more “noise” in the blogosphere which is already swamped by splogs and because of that there are quite a few reactions from bloggers. However, this is already happening, it’s just that until now there wasn’t a site or a company dedicated to it.

I just took a look at Payperpost.com and some first observations that will make this a failure in my opinion are:
1. They have to approve your post in order to get paid, that means that you could blog about something and not get paid at all.
2. There are no requirements for PR, traffic, age of blog etc That might lead a lot of people to create splogs just for using to promote payperpost’s advertisers.
3. The payout is extremely low 5-10$ per post? That’s a joke

Anyway this is something that has be happening and that will continue to happen in the future but to be honest I don’t see how payperpost could be succesful if they don’t change their business plan